Turning a week-long email request into a same-session send

How it was done

The situation

When the business wanted to promote a specific deal or set of deals by email, the request went to an external agency to build.

A week of lag on time-sensitive deals

That request-and-build cycle was slow. A response could take days, then the agency had to build the email template, then it had to go through approval — up to a full week to get one promotional email out. For time-sensitive deals, that lag mattered.

Diagnosis and decisions

The bottleneck was the manual, agency-dependent template-building step. Removing it meant automating the two things a human was doing by hand: pulling the deal details together, and building the email around them.

From form submission to scheduled send

Atom Digital built a form-to-send pipeline: the client fills out a form with the deal details they want to promote, the system scrapes the live deal data straight from the client’s own web pages, formats it into HTML, and populates a modern, responsive email template. The system sets the email up directly in the client’s email marketing platform, sends a test through for approval, and — once approved — automatically schedules and sends it to the target audience at the chosen date and time.