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Our Work

Practical solutions to commercial constraints.

These six case studies show how Atom Digital has approached problems across advertising, measurement, software, automation and operations. Client identities are anonymised, and every figure is shown with the date range and definition it was measured on.

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Case studyClient workAtom Digital creationAnonymisedPerformance result

Featured case study

google ads · dec 2024 – jul 2025

Client work · Anonymised

Rebuilding a Google Ads account that couldn’t tell students from customers

Intent-based targeting and a rebuilt conversion path separated course enquiries from service traffic.

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Rebuilding a Google Ads account that couldn’t tell students from customers
Thumbnail linking to a case study of work for a residential skip hire operator, where we increased leads by 116% through Google Ads management and conversion rate optimisation. It features a two-story brick residential house with a large green skip bin sitting in the paved driveway. Text overlay reads: Google Ads Management and Conversion Rate Optimisation, +116% Leads, Residential skip hire operator.

Performance result

Fixing the landing page before touching the ad account

Landing page rebuilt first, then the PPC account — cost per acquisition down 24%, leads up 116%.

Fixing the landing page before touching the ad account
Thumbnail linking to a case study of work for a digital marketing agency, where we rebuilt compliant tracking end to end through analytics, tracking and measurement. It features a black smartphone lying flat on an off-white surface with faint, radiating circular waves around it. Text overlay reads: Analytics, Tracking and Measurement, Compliant tracking rebuilt end to end, Digital marketing agency.

Client work

Untangling a tracking setup four specialists couldn’t agree on

Consent, Tag Manager and HubSpot rebuilt into one working, compliant pipeline.

Untangling a tracking setup four specialists couldn’t agree on
Thumbnail linking to a case study of work for a workplace transport operator, where we saved them 14 hours per week through applied AI consultancy. It features an aerial view of a large warehouse and industrial complex surrounded by green fields. Text overlay reads: Applied AI Consultancy, 14 hrs saved per week, Workplace transport operator.

Atom Digital creation

Replacing a manual map search with a geospatial tool

Microsoft building-footprint data turned into a filtered prospecting search.

Replacing a manual map search with a geospatial tool
Thumbnail linking to a case study of work for an automotive leasing company, where we reduced email turnaround from a week to minutes through automation and operational systems. It features an orange car parked in a paved parking lot with other cars in the background. Text overlay reads: Automation and Operational Systems, A week to minutes email turnaround, Automotive leasing company.

Atom Digital creation

Turning a week-long email request into a same-session send

A form-to-send pipeline that scrapes live deal data and schedules the email in minutes.

Turning a week-long email request into a same-session send
Thumbnail linking to a case study of work for an automotive leasing company, where we generated hundreds of ad variations per deal through applied AI consultancy. It features a wall displaying a large grid of multiple different vehicle and road images. Text overlay reads: Applied AI Consultancy, Hundreds of ad variations per deal, Automotive leasing company.

Atom Digital creation

Building the capability to run Meta advertising from nothing

One deal page turned into hundreds of ready-to-approve Meta ad variations.

Building the capability to run Meta advertising from nothing

Performance results

−31%

Cost per qualified enquiry

+64%

Qualified enquiries

−94%

Monthly reporting time

15.2%

Conversion rate, anonymised

Every figure is shown only with its date range, definition and business context, and is anonymised where confidentiality applies.

Facing a similar constraint?

Share the current situation and what needs to improve. Atom Digital will assess whether the problem is a good fit.

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