---
title: Our Work | Case Studies | Atom Digital
description: Case studies in advertising, measurement, software, automation and operations, showing how Atom Digital diagnoses constraints and builds the practical fix.
---

[![Atom Digital](https://www.atom-digital.co.uk/hubfs/raw_assets/public/atom-digital/images/logo-a-color.png)](https://www.atom-digital.co.uk/?hsLang=en-gb)

[Services](https://www.atom-digital.co.uk/services?hsLang=en-gb)[Google Ads Management & Consultancy](https://www.atom-digital.co.uk/services/google-ads-management?hsLang=en-gb)[Conversion Rate Optimisation](https://www.atom-digital.co.uk/services/conversion-rate-optimisation?hsLang=en-gb)[Analytics, Tracking & Measurement](https://www.atom-digital.co.uk/services/analytics-tracking-measurement?hsLang=en-gb)[Applied AI Consultancy](https://www.atom-digital.co.uk/services/applied-ai-consultancy?hsLang=en-gb)[Automation & Operational Systems](https://www.atom-digital.co.uk/services/automation-operational-systems?hsLang=en-gb)[Our Work](https://www.atom-digital.co.uk/work?hsLang=en-gb)[Google Ads account rebuild](https://www.atom-digital.co.uk/work/google-ads-rebuild-intent-targeting?hsLang=en-gb)[Landing page & PPC rebuild](https://www.atom-digital.co.uk/work/landing-page-first-ppc-rebuild?hsLang=en-gb)[Conversion tracking rebuild](https://www.atom-digital.co.uk/work/conversion-tracking-rebuild-consent-hubspot?hsLang=en-gb)[Geospatial prospecting tool](https://www.atom-digital.co.uk/work/geospatial-prospecting-tool?hsLang=en-gb)[Email send automation](https://www.atom-digital.co.uk/work/email-automation-form-to-send?hsLang=en-gb)[Meta ads creative pipeline](https://www.atom-digital.co.uk/work/meta-ads-creative-pipeline?hsLang=en-gb)[Products & Tools](https://www.atom-digital.co.uk/products-tools?hsLang=en-gb)[About](https://www.atom-digital.co.uk/about?hsLang=en-gb)

[Discuss a project](https://www.atom-digital.co.uk/contact?hsLang=en-gb)

[Services](https://www.atom-digital.co.uk/services?hsLang=en-gb)[Google Ads Management & Consultancy](https://www.atom-digital.co.uk/services/google-ads-management?hsLang=en-gb)[Conversion Rate Optimisation](https://www.atom-digital.co.uk/services/conversion-rate-optimisation?hsLang=en-gb)[Analytics, Tracking & Measurement](https://www.atom-digital.co.uk/services/analytics-tracking-measurement?hsLang=en-gb)[Applied AI Consultancy](https://www.atom-digital.co.uk/services/applied-ai-consultancy?hsLang=en-gb)[Automation & Operational Systems](https://www.atom-digital.co.uk/services/automation-operational-systems?hsLang=en-gb)[Our Work](https://www.atom-digital.co.uk/work?hsLang=en-gb)[Google Ads account rebuild](https://www.atom-digital.co.uk/work/google-ads-rebuild-intent-targeting?hsLang=en-gb)[Landing page & PPC rebuild](https://www.atom-digital.co.uk/work/landing-page-first-ppc-rebuild?hsLang=en-gb)[Conversion tracking rebuild](https://www.atom-digital.co.uk/work/conversion-tracking-rebuild-consent-hubspot?hsLang=en-gb)[Geospatial prospecting tool](https://www.atom-digital.co.uk/work/geospatial-prospecting-tool?hsLang=en-gb)[Email send automation](https://www.atom-digital.co.uk/work/email-automation-form-to-send?hsLang=en-gb)[Meta ads creative pipeline](https://www.atom-digital.co.uk/work/meta-ads-creative-pipeline?hsLang=en-gb)[Products & Tools](https://www.atom-digital.co.uk/products-tools?hsLang=en-gb)[About](https://www.atom-digital.co.uk/about?hsLang=en-gb)[Discuss a project](https://www.atom-digital.co.uk/contact?hsLang=en-gb)

Our Work

# Practical solutions to commercial constraints.

These six case studies show how Atom Digital has approached problems across advertising, measurement, software, automation and operations. Client identities are anonymised, and every figure is shown with the date range and definition it was measured on.

[Discuss a project](https://www.atom-digital.co.uk/contact?hsLang=en-gb)

Case studyClient workAtom Digital creationAnonymisedPerformance result

## Rebuilding a Google Ads account that couldn’t tell students from customers

Intent-based targeting and a rebuilt conversion path separated course enquiries from service traffic.

Read the case study

[Rebuilding a Google Ads account that couldn’t tell students from customers](https://www.atom-digital.co.uk/work/google-ads-rebuild-intent-targeting?hsLang=en-gb)

![Thumbnail linking to a case study of work for a residential skip hire operator, where we increased leads by 116% through Google Ads management and conversion rate optimisation. It features a two-story brick residential house with a large green skip bin sitting in the paved driveway. Text overlay reads: Google Ads Management and Conversion Rate Optimisation, +116% Leads, Residential skip hire operator.](https://www.atom-digital.co.uk/hubfs/images/case-studies/case_study_thumbnail_google_ads_management_and_conversion_rate_optimisation_plus_116_percent_leads_residential_skip_hire_operator.png)

Fixing the landing page before touching the ad account

Landing page rebuilt first, then the PPC account — cost per acquisition down 24%, leads up 116%.

[Fixing the landing page before touching the ad account](https://www.atom-digital.co.uk/work/landing-page-first-ppc-rebuild/?hsLang=en-gb)

![Thumbnail linking to a case study of work for a digital marketing agency, where we rebuilt compliant tracking end to end through analytics, tracking and measurement. It features a black smartphone lying flat on an off-white surface with faint, radiating circular waves around it. Text overlay reads: Analytics, Tracking and Measurement, Compliant tracking rebuilt end to end, Digital marketing agency.](https://www.atom-digital.co.uk/hubfs/images/case-studies/case_study_thumbnail_analytics_tracking_and_measurement_compliant_tracking_rebuilt_end_to_end_digital_marketing_agency.png)

Untangling a tracking setup four specialists couldn’t agree on

Consent, Tag Manager and HubSpot rebuilt into one working, compliant pipeline.

[Untangling a tracking setup four specialists couldn’t agree on](https://www.atom-digital.co.uk/work/conversion-tracking-rebuild-consent-hubspot/?hsLang=en-gb)

![Thumbnail linking to a case study of work for a workplace transport operator, where we saved them 14 hours per week through applied AI consultancy. It features an aerial view of a large warehouse and industrial complex surrounded by green fields. Text overlay reads: Applied AI Consultancy, 14 hrs saved per week, Workplace transport operator.](https://www.atom-digital.co.uk/hubfs/images/case-studies/case_study_thumbnail_applied_ai_consultancy_14_hrs_saved_per_week_workplace_transport_operator.png)

Replacing a manual map search with a geospatial tool

Microsoft building-footprint data turned into a filtered prospecting search.

[Replacing a manual map search with a geospatial tool](https://www.atom-digital.co.uk/work/geospatial-prospecting-tool/?hsLang=en-gb)

![Thumbnail linking to a case study of work for an automotive leasing company, where we reduced email turnaround from a week to minutes through automation and operational systems. It features an orange car parked in a paved parking lot with other cars in the background. Text overlay reads: Automation and Operational Systems, A week to minutes email turnaround, Automotive leasing company.](https://www.atom-digital.co.uk/hubfs/images/case-studies/case_study_thumbnail_automation_and_operational_systems_a_week_to_minutes_email_turnaround_automotive_leasing_company.png)

Turning a week-long email request into a same-session send

A form-to-send pipeline that scrapes live deal data and schedules the email in minutes.

[Turning a week-long email request into a same-session send](https://www.atom-digital.co.uk/work/email-automation-form-to-send/?hsLang=en-gb)

![Thumbnail linking to a case study of work for an automotive leasing company, where we generated hundreds of ad variations per deal through applied AI consultancy. It features a wall displaying a large grid of multiple different vehicle and road images. Text overlay reads: Applied AI Consultancy, Hundreds of ad variations per deal, Automotive leasing company.](https://www.atom-digital.co.uk/hubfs/images/case-studies/case_study_thumbnail_applied_ai_consultancy_hundreds_of_ad_variations_per_deal_automotive_leasing_company.png)

Building the capability to run Meta advertising from nothing

One deal page turned into hundreds of ready-to-approve Meta ad variations.

[Building the capability to run Meta advertising from nothing](https://www.atom-digital.co.uk/work/meta-ads-creative-pipeline/?hsLang=en-gb)

Performance results

−31%

Cost per qualified enquiry

+64%

Qualified enquiries

−94%

Monthly reporting time

15.2%

Conversion rate, anonymised

Every figure is shown only with its date range, definition and business context, and is anonymised where confidentiality applies.

## Facing a similar constraint?

Share the current situation and what needs to improve. Atom Digital will assess whether the problem is a good fit.

[Discuss a project](https://www.atom-digital.co.uk/contact?hsLang=en-gb)

![Atom Digital](https://www.atom-digital.co.uk/hubfs/raw_assets/public/atom-digital/images/logo-d-white.png)

Commercial thinking. Technical execution. Atom Digital identifies what is holding performance back, then builds the practical solution across marketing, measurement and operations.

Explore

[Services](https://www.atom-digital.co.uk/services?hsLang=en-gb)

[Our Work](https://www.atom-digital.co.uk/work?hsLang=en-gb)

[Products & Tools](https://www.atom-digital.co.uk/products-tools?hsLang=en-gb)

[About](https://www.atom-digital.co.uk/about?hsLang=en-gb)

Contact

[Discuss a project](https://www.atom-digital.co.uk/contact?hsLang=en-gb)

Atom Digital is a trading name of Atom Digital Group Limited, registered in Scotland (company number SC866714). VAT registered. © 2026 Atom Digital Group Limited.

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