Results shown with the context that makes them meaningful.

Context

A services business whose reported conversions had stopped matching the sales pipeline.

Baseline

Around £182 average cost per qualified enquiry across the prior quarter.

Intervention

Conversion tracking was rebuilt, then campaigns restructured around verified enquiry value.

Caveat

One account over one quarter; seasonal effects were not isolated.

Context

Monthly performance reporting was assembled by hand across several disconnected tools.

Baseline

Approximately nine hours of manual collation each month.

Intervention

A single automated reporting workflow built on agreed metric definitions.

Caveat

Estimated from before-and-after task logs, not a controlled study.

Context

The same engagement as the cost-per-enquiry result above.

Baseline

Prior-quarter monthly qualified-enquiry volume for the account.

Intervention

Budget reallocated to campaigns with verified high-value outcomes.

Caveat

Period overlaps with other changes; treat as directional, not isolated.