--- title: Performance Results | Atom Digital description: Advertising and measurement results shown with their baseline, the work completed and the period measured, anonymised where confidentiality applies. --- [![Atom Digital](https://www.atom-digital.co.uk/hubfs/raw_assets/public/atom-digital/images/logo-a-color.png)](https://www.atom-digital.co.uk/?hsLang=en-gb) [Services](https://www.atom-digital.co.uk/services?hsLang=en-gb)[Google Ads Management & Consultancy](https://www.atom-digital.co.uk/services/google-ads-management?hsLang=en-gb)[Conversion Rate Optimisation](https://www.atom-digital.co.uk/services/conversion-rate-optimisation?hsLang=en-gb)[Analytics, Tracking & Measurement](https://www.atom-digital.co.uk/services/analytics-tracking-measurement?hsLang=en-gb)[Applied AI Consultancy](https://www.atom-digital.co.uk/services/applied-ai-consultancy?hsLang=en-gb)[Automation & Operational Systems](https://www.atom-digital.co.uk/services/automation-operational-systems?hsLang=en-gb)[Our Work](https://www.atom-digital.co.uk/work?hsLang=en-gb)[Google Ads account rebuild](https://www.atom-digital.co.uk/work/google-ads-rebuild-intent-targeting?hsLang=en-gb)[Landing page & PPC rebuild](https://www.atom-digital.co.uk/work/landing-page-first-ppc-rebuild?hsLang=en-gb)[Conversion tracking rebuild](https://www.atom-digital.co.uk/work/conversion-tracking-rebuild-consent-hubspot?hsLang=en-gb)[Geospatial prospecting tool](https://www.atom-digital.co.uk/work/geospatial-prospecting-tool?hsLang=en-gb)[Email send automation](https://www.atom-digital.co.uk/work/email-automation-form-to-send?hsLang=en-gb)[Meta ads creative pipeline](https://www.atom-digital.co.uk/work/meta-ads-creative-pipeline?hsLang=en-gb)[Products & Tools](https://www.atom-digital.co.uk/products-tools?hsLang=en-gb)[About](https://www.atom-digital.co.uk/about?hsLang=en-gb) [Discuss a project](https://www.atom-digital.co.uk/contact?hsLang=en-gb) [Services](https://www.atom-digital.co.uk/services?hsLang=en-gb)[Google Ads Management & Consultancy](https://www.atom-digital.co.uk/services/google-ads-management?hsLang=en-gb)[Conversion Rate Optimisation](https://www.atom-digital.co.uk/services/conversion-rate-optimisation?hsLang=en-gb)[Analytics, Tracking & Measurement](https://www.atom-digital.co.uk/services/analytics-tracking-measurement?hsLang=en-gb)[Applied AI Consultancy](https://www.atom-digital.co.uk/services/applied-ai-consultancy?hsLang=en-gb)[Automation & Operational Systems](https://www.atom-digital.co.uk/services/automation-operational-systems?hsLang=en-gb)[Our Work](https://www.atom-digital.co.uk/work?hsLang=en-gb)[Google Ads account rebuild](https://www.atom-digital.co.uk/work/google-ads-rebuild-intent-targeting?hsLang=en-gb)[Landing page & PPC rebuild](https://www.atom-digital.co.uk/work/landing-page-first-ppc-rebuild?hsLang=en-gb)[Conversion tracking rebuild](https://www.atom-digital.co.uk/work/conversion-tracking-rebuild-consent-hubspot?hsLang=en-gb)[Geospatial prospecting tool](https://www.atom-digital.co.uk/work/geospatial-prospecting-tool?hsLang=en-gb)[Email send automation](https://www.atom-digital.co.uk/work/email-automation-form-to-send?hsLang=en-gb)[Meta ads creative pipeline](https://www.atom-digital.co.uk/work/meta-ads-creative-pipeline?hsLang=en-gb)[Products & Tools](https://www.atom-digital.co.uk/products-tools?hsLang=en-gb)[About](https://www.atom-digital.co.uk/about?hsLang=en-gb)[Discuss a project](https://www.atom-digital.co.uk/contact?hsLang=en-gb) [Our Work](https://www.atom-digital.co.uk/work?hsLang=en-gb)/Performance results Performance results # Results shown with the context that makes them meaningful. Results are shown alongside their starting point, the work completed and the period measured. Figures are anonymised where confidentiality applies. [Discuss a project](https://www.atom-digital.co.uk/contact?hsLang=en-gb) Result −31% Cost per qualified enquiry Date range: February–May 2026 · Anonymised Context A services business whose reported conversions had stopped matching the sales pipeline. Baseline Around £182 average cost per qualified enquiry across the prior quarter. Intervention Conversion tracking was rebuilt, then campaigns restructured around verified enquiry value. Caveat One account over one quarter; seasonal effects were not isolated. Metric definition Qualified enquiry: an enquiry accepted by the sales team as a genuine opportunity. Result −94% Monthly reporting time Date range: January–April 2026 · Anonymised Context Monthly performance reporting was assembled by hand across several disconnected tools. Baseline Approximately nine hours of manual collation each month. Intervention A single automated reporting workflow built on agreed metric definitions. Caveat Estimated from before-and-after task logs, not a controlled study. Metric definition Reporting time: hours required to produce the agreed monthly report. Result +64% Qualified enquiries Date range: February–May 2026 · Anonymised Context The same engagement as the cost-per-enquiry result above. Baseline Prior-quarter monthly qualified-enquiry volume for the account. Intervention Budget reallocated to campaigns with verified high-value outcomes. Caveat Period overlaps with other changes; treat as directional, not isolated. Metric definition Qualified enquiry: as defined in the first result block. Methodology ## How these figures are reported Every result is shown with its baseline, the change made, the date range and a clear metric definition. Figures are anonymised where a client identity or value is confidential. Results describe specific accounts over specific periods, and vary by account, market and starting position. Related services Analytics, Tracking & Measurement → [Analytics, Tracking & Measurement](https://www.atom-digital.co.uk/services/analytics-tracking-measurement?hsLang=en-gb) Google Ads Management & Consultancy → [Google Ads Management & Consultancy](https://www.atom-digital.co.uk/services/google-ads-management?hsLang=en-gb) All services ## Want results reported like this for your account? Reliable measurement comes first. Share the current setup and what you are trying to improve. [Discuss your measurement setup](https://www.atom-digital.co.uk/contact?hsLang=en-gb) ![Atom Digital](https://www.atom-digital.co.uk/hubfs/raw_assets/public/atom-digital/images/logo-d-white.png) Commercial thinking. Technical execution. Atom Digital identifies what is holding performance back, then builds the practical solution across marketing, measurement and operations. Explore [Services](https://www.atom-digital.co.uk/services?hsLang=en-gb) [Our Work](https://www.atom-digital.co.uk/work?hsLang=en-gb) [Products & Tools](https://www.atom-digital.co.uk/products-tools?hsLang=en-gb) [About](https://www.atom-digital.co.uk/about?hsLang=en-gb) Contact [Discuss a project](https://www.atom-digital.co.uk/contact?hsLang=en-gb) Atom Digital is a trading name of Atom Digital Group Limited, registered in Scotland (company number SC866714). VAT registered. © 2026 Atom Digital Group Limited. [Privacy](https://www.atom-digital.co.uk/privacy?hsLang=en-gb) [Terms](https://www.atom-digital.co.uk/terms?hsLang=en-gb) [Cookies](https://www.atom-digital.co.uk/cookie-policy?hsLang=en-gb) ```json { "@context" : "https://schema.org", "@id" : "https://www.atom-digital.co.uk/performance", "@type" : "WebPage", "breadcrumb" : { "@id" : "https://www.atom-digital.co.uk/performance#breadcrumb" }, "dateModified" : "2026-08-06T11:53:18+00:00", "datePublished" : "2026-08-06T11:53:18+00:00", "description" : "Advertising and measurement results shown with their baseline, the work completed and the period measured, anonymised where confidentiality applies.", "inLanguage" : "en-GB", "isPartOf" : { "@id" : "https://www.atom-digital.co.uk/#website" }, "name" : "Performance Results | Atom Digital", "potentialAction" : [ { "@type" : "ReadAction", "target" : [ "https://www.atom-digital.co.uk/performance" ] } ], "url" : "https://www.atom-digital.co.uk/performance" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.atom-digital.co.uk/performance#breadcrumb", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.atom-digital.co.uk/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "name" : "Performance Results", "position" : 2 } ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.atom-digital.co.uk/#website", "@type" : "WebSite", "description" : "Commercial thinking. 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